Horus Ra Mindset approaches music in a different way than most might expect from a contemporary Atlantan artist. The origin of his name comes from the admiration of jazz musicians like Madlib and Sun Ra. The name is steeped in the influence of Egyptian mythology and Black history. The evidence of this is in the eclectic catalog that Horus Ra Mindset has built just a few years into music.

His influences know no bounds, as he states, “I listened to R&B and Soul as a kid but my transition into hip hop was [lead by] Wu-Tang Clan, Eminem, 50 Cent, Das EFX, and Sean Price.”

On his self-produced project, Live In My Youth, he paints the picture of a studied young Black man in America. The record is cut with elegant orchestral samples with a range of various genres and brute, yet witty raps to match. The impetus of this project he says came from having a lot of free time and wanting to use it listening to great musicians with the aspiration of becoming one himself, citing artists like Ginger Baker, Art Blakey, and The Jazz Messengers, Hank Mobley, and more as inspirations. 

Contextually speaking this project is a continuance of the conversation started on Live in My Youth but with an emphasis on more lush orchestral samples supplemented with jazz elements and bars that float perfectly on top of the record.

There’s no doubt that the music here is made with a purpose. In a market like Atlanta, it’s almost expected that the city will uplift its artists with so many success stories under its belt. It does make one want to broach the question about how Atlanta will promote an artist that doesn’t necessarily comply with its trademark trap sound. In theory, you would treat the trap artist how you treat any artist coming out of the city. 

When asked about his thoughts on this, he had this to say: “I’m not necessarily finding the same help as a trap artist. I’m not disappointed though. I’m comfortable with my obscurity for now.” He continues “The underground scene is definitely more intimate but is still operating and there are many ways to get your music out there as an underground artist.”

In terms of getting his music out there, he has no qualms about collaborating with any artist. He has reached out locally to the likes of fellow Atlantan musicians as well as New York artists. He highlights the importance of collaborating with fellow musicians in the community and the importance of being genuine in this business. Specifically, with frequent collaborator Promise, who he has worked with to make strides in the underground music scene.

The moral of the Horus Ra Mindset story is and will always be that hard work does pay off. He is comfortable in obscurity but not lulled by it. He continues to put in the maximum effort in for all his coming projects and will be releasing more throughout the year.