Sg Lily has proven on numerous occasions up to this point in time that he is easily one of Boysnightsout’s most consistent and well-versed acts when it comes to delivering cohesive projects as a whole. To say that he convincingly reaffirmed this notion with his newest full-length offering Content is completely unsurprising given all that he has come through with in the past. 

His newest album does nothing better than perfectly supplementing his aforementioned sturdy discography thus far. The 24-minute experience is completely atypical when compared to his prior releases, and the quality of “content” (no pun intended) throughout its entire runtime matches any and all preconceptions entailed by those past projects in full.

But it is the slightest instances of nuance that Content brings with it that slightly raise it over the edge when compared to anything that he or the rest of BNO have come through with thus far in 2020 — slight hints that tease towards the inevitability of further experimentation within the pocket of emotional, electronica-fused hip-hop that the group has essentially claimed all to their own. 

These instances mostly take the form of straying ever so further away from solely providing the audience with an album of short and catchy rap tracks with crooning autotune vocals over them. Rather, this project takes a more progressive approach to its sound, convincingly going above and beyond the simple tag of “hip-hop” and leaning towards a sound that can only be described as both undefined and exclusive to those within this group. 

The project details this notion by hammering in on elements that lean more towards those drum and bass, almost even house-esque stylistics rather than those of pure contemporary hip-hop — creating a sound that, again, only people like Lily and the rest of BNO can truly accomplish at this very time.

Tracks like the intense and pounding intro “All” and the equal-as-much closer “Walk Me Home” embody this sentiment extremely vividly, with these tracks barely resembling anything close to “rap” as it is, yet still fit ever so snuggly within the album’s narrative, tone, and theme all the same. Even though the crux of the project still revolves around the most basic approach that BNO is known for as a unit, the still-fresh sound that they are coming through with release after release still proves the musical methodology’s worth as of right now.

Content makes it clear that Sg Lily can absolutely have his feet firmly placed in the world of what he knows best, while simultaneously exploring new avenues in the process. These progressive procedures will surely increase in visibility as time moves forward and this sound becomes even more developed and fine-tuned than it already is, which is something that can only excite fans of BNO even more than just the promise of more and more music alone.