It is a seemingly regular Saturday night in New York City at a venue that caters to underground artists and their music. Most of the time when one attends a show like this you can expect a couple of things. One, that the lighting will be either dim or blinding. Two, that you’re going to hear some rap. This night was different. G3M, a recording and performing artist from The Bronx, took the stage in an unorthodox fashion.

They presented a sound that is uncommon to the scene but still so necessary. The music suggests an influence by chord heavy synth and house music. Their arrangements are centered around the idea that gentler tones, basslines and drum patterns can be powerful when executed in the right way.  

G3M cites that their sound is inspired by 80’s synth instrumentation and classic jazz. One year into their music career and they have redefined how to present this sound to a new generation. Not an easy task by any means — especially when you take into consideration the effect hip-hop has had the past couple of decades. 

It is safe to say that this generation has been heavily influenced by the robust and verbose nature of hip-hop music. So much so that it’s almost expected that this should be a part of your sound when you’re entering music of any genre. G3M decides to balance the energy as opposed to matching it. 

Their first EP Fertilizer takes an alternative approach to songwriting in terms of concepts, lyrics, and music. A new fan base emerges following the release. Even with the positive reception to their music they can at times feel misplaced in this New York rap renaissance. Commenting on this fact, they proclaimed “This new era is inspiring and is actually embodying the spirit of hip-hop.” 

As a result of this, G3M has the extraordinary role of an outlier and plans to take full advantage.

G3M continues to gain momentum with collaboration projects as well as a solo project in the works. They inherently add to the nuance of music that black artists present can to the public. The long-term positive effects would be innumerable and an indicator of a new frontier being available for black creatives to flourish.